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By: Greg Ponesse - Published: Dec 21, 2005 • References: web-japan.org
Sales of imported mineral water are soaring. Most of this water is hard water, which is rich in minerals like calcium and magnesium and is popular among the health and beauty-conscious crowd. Meanwhile, bottled tap water has also been selling well, driven by a demand for water that tastes good but doesn't cost much. Water treatment plants around the country have been scrambling to invest in cutting-edge purification equipment in a bid to stay ahead of the competition, and the future of the drinking water market is becoming a growing focus of attention.