Santander's Fun City Billboards Appeal to Millennials

By: Laura McQuarrie - Oct 2, 2016
References: youtube & prexamples
Santander Bank is now running a new campaign called 'From Bus Stop to Bus Stop' in Brazil that involves the setup of fun city billboards across major universities in São Paulo.

One of the most fun examples is a billboard that doubles as a karaoke station, which invites young people on the streets to gather with groups of friends and sing their hearts out to the words that appear on-screen.

As part of its ongoing efforts as a brand to ask: "How can we help you today?" Santander's 'From Bus Stop to Bus Stop' campaign also includes a variety of useful Millennial-targeted billboards that charge phones, offer Wi-Fi connectivity, provide umbrellas in the rain and more.