From Experiential Scent Bars to Personal Fragrance Finding Shops

By: Rebecca Byers - May 19, 2015
Scent-driven retail concepts provide fragrance and lifestyle brands an opportunity to provide a memorable experience for consumers. By creating a lasting impression with an immersive retail experience, brands can cultivate meaningful relationships with individuals while providing an easy introduction to the product.

A particularly niche and luxurious retail concept is Illuminum, a highly stylized space on London's Dover Street that features only textured walls and romantic lighting against suspended glass bowls containing essences of the various scents.

On the other end of the spectrum, a lifestyle brand like Airwick can create a memorable experience like with its in-mall promotion that featured a model home that showcased its collection of changing home fragrances.

Whether in terms of high-end perfume sales or a new home decor brand range, immersive retail concepts help brands differentiate themselves and the product.