This Perfumery Retail Design in Greenwich Village is Beyond Elegant
Rebecca Byers — April 27, 2015 — Fashion
References: archdaily & retaildesignblog.net
This phenomenal example of perfumery retail design is an upscale example of a customized, immersive retail experience. The new Frédéric Malle Perfumery in Greenwich Village is a richly textured and luxurious experience that is a must see for those attending Trend Hunter’s New York innovation conference.
Designed by Steven Holl Architects, the glamorous new perfumery is dripped in warm light and boasts dynamic geometric shapes in its interior and exterior design. The luxurious shop features an understated, simple exterior, boasting only the slipped disc design seen also from the inside and a bright red awning with "Frédéric Malle" printed in a white sans-serif font. Similarly, the interior is understated and relies on rich textures highlighted by soft lighting to create an intimate and tranquil environment.
Another unique aspect of this perfumery retail design is its secret garden area that echoes the sound of water running.
Designed by Steven Holl Architects, the glamorous new perfumery is dripped in warm light and boasts dynamic geometric shapes in its interior and exterior design. The luxurious shop features an understated, simple exterior, boasting only the slipped disc design seen also from the inside and a bright red awning with "Frédéric Malle" printed in a white sans-serif font. Similarly, the interior is understated and relies on rich textures highlighted by soft lighting to create an intimate and tranquil environment.
Another unique aspect of this perfumery retail design is its secret garden area that echoes the sound of water running.
Trend Themes
1. Customized Immersive Retail - The opulent design of Frédéric Malle Perfumery in Greenwich Village showcases the potential for creating immersive retail experiences that are tailored to the customer.
2. Glamorous Store Design - The use of warm light and dynamic geometric shapes in the interior and exterior design of the perfumery highlights the trend of creating glamorous and visually stunning retail spaces.
3. Tranquil Environment - The emphasis on rich textures, soft lighting, and a secret garden area in the perfumery signifies the demand for tranquil and immersive environments in retail settings.
Industry Implications
1. Luxury Retail - Luxury retail brands can explore opulent and customized store designs to create a unique and immersive shopping experience for their high-end customers.
2. Architecture and Design - Architects and designers can incorporate dynamic geometric shapes, warm lighting, and rich textures to create visually stunning and immersive retail spaces like Frédéric Malle Perfumery.
3. Home Fragrance - Home fragrance brands can take inspiration from the tranquil and immersive environment of the perfumery to create unique and inviting experiences for customers exploring scented products.
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