From Bespoke Footwear Pop-Ups to Multi-Sized Clothing Collections

By: Jana Pijak - Mar 10, 2016
These menswear retail innovations range from pop-up sneaker bars to multi-sized clothing collections that are designed to conform to non-traditional body shapes. While size-inclusive clothing labels and plus-sized menswear blogs are paving the way for male body inclusivity -- while marketers are making major strides in this realm, they are often targeting a female majority and discounting male audiences -- major and independent brands are recognizing the importance of experiential marketing.

While fitness-themed pop-ups by Adidas and Nike target health-conscious sneaker buffs, a handful of bespoke menswear pop-ups took over New York city this past holiday season and were marketed to the urban hipster with an affinity for quality. This particular demographic desires exclusivity and rejects mass-produced goods in exchange for something that reflects one's personality.

Additional menswear retail innovations include cinematic mannequins and skincare pop-ups like Zoolander 2's promotional partnerships with Kiehl's and Valentino. These examples appealed to the film's viewers, a Millennial demographic who responds to humorous marketing and publicity stunts that are easy to share on social media channels.