The Dream Room is being used to promote Marc Jacobs' Daisy perfume and remind people to keep tabs on their dreams. The interactive booth is set up in London’s Westfield White City Shopping Center, where visitors can indulge in fantasy with treats like cloud-shaped cookies, handbag samples and fragrances to take home.
Inside the booth, the photos taken of people are shared to social media and after inputting their personal dream into a digital iPad time capsule, The Dream Room campaign will send out a reminder in a year of these dreams. Although campaigns are usually very short lived, especially pop-up booths, this one has quite a long lifespan. As if the experience isn't dreamy enough, all who participate are entered in a draw to win an NYC shopping trip.
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Segment: Females, 18-55
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