Fortnum & Mason's Sensorium Has Shoppers Explore Scent and More

By: Laura McQuarrie - May 11, 2015
References: fortnumandmason & retail-week
Fortnum & Mason's Sensorium is part of a new immersive promotion at the Piccadilly, London store that takes shoppers through the fragrance department in a new way—beyond smell.

The focal point of the multi-sensory experience is a "scent chandelier," which sits at the center of a circular room meant for sampling an exclusive assortment of perfumes from Roja Parfums and Micallef.

Beyond fragrance, the Sensorium also expands the multi-sensory experience to other products available at Fortnum & Mason, from candles to window displays. These are also brought to life with in-store food tastings, visual displays and rich materials used in designs and surfaces to excite the sense of touch. This immersive retail campaign hopes to entice shoppers by capturing the essence of the brand and its products through in-store experiences.