From Branded Farm Visits to Workout-Bartered Subway Fare

By: Rebecca Byers - Oct 12, 2015
The top October 2015 marketing trends highlight the consumer interest in brand transparency and the effectiveness of gamification when aiming to market health.

Inspired by a similar campaign in Moscow, Mexico City recently implemented a program that allows people to trade workouts for free subway fare. The program requires 10 squats each time the user is entering the subway station.

Another Latin American campaign, Hellmann's Brazil recently invited fans to visit the brand's farm facilities. Speaking to the interest in transparency and the pattern of wholesome marketing, the campaign served to elevate the Hellmann's product as one that includes farm fresh ingredients.

The top October 2015 marketing trends speak to post-demographic consumerism, in which an individual consumer's morals and interests inform their purchases more than their age, geographic position or gender.