The Ham on Wheels Restaurant Combines Fast Food & Bike Culture

By: Ady Floyd - Sep 9, 2015
References: &
Barcelona-based eatery Ham on Wheels perfectly blends fast food options with the popularity of bicycle culture. This unique restaurant hones in on the fast pace of society by combining two popular themes.

The fast-food restaurant specializes in high-quality meat products and is particularly proud of its cocas, which is a baked bread topped with tomato spread and ham. Guests are able to park their bikes out front and stop in for a quick and delicious bite before heading out again. The restaurant focuses on quickly prepared meals using nautical meat products while catering to the on-the-go lifestyle of many consumers today.

Developed by Forma & Co. and External Reference Ham on Wheels uses yellow as its signature brand color. Taking inspiration from the yellow-colored road signs, this eatery attracts consumers with its highly colorized interior. The inside of the eatery presents large counters, bike lanes and meat-inspired decor. To complete the bike theme, there are even rows of bike seats that consumers use instead of traditional chairs.