From vampire fashion previews to styles compiled on video, these lookbooks are a fun alternative to standard fashion photography.
Implications - Fashion houses have to consider a way of showcasing their fashion while maintaining the brand's ideology in mind. The lookbook has become an expected component when fashion lines are about to debut new collections. A lookbook is more attractive to the consumer rather than a magazine editorial because they see how the items were intended to be worn and accessorized. Additionally the focus is shifted towards the clothes versus the theme of the shoot.