From Vampire Fashion Previews to Video Look Books

By: Marissa Brassfield - Published:   Updated: Apr 14 2011 • References:
Most fashion houses use lookbooks to preview their new collections to the fashion cognoscenti. These unique lookbooks deviate from standard fashion photography and transcend into modern art.

From vampire fashion previews to styles compiled on video, these lookbooks are a fun alternative to standard fashion photography.

Implications - Fashion houses have to consider a way of showcasing their fashion while maintaining the brand's ideology in mind. The lookbook has become an expected component when fashion lines are about to debut new collections. A lookbook is more attractive to the consumer rather than a magazine editorial because they see how the items were intended to be worn and accessorized. Additionally the focus is shifted towards the clothes versus the theme of the shoot. Stats for 24 Unique Lookbooks Trending: Older & Warm
Traction: 22,793 clicks in 294 w
Interest: 8 minutes
Concept: 24 Unique Lookbooks
Related: 250 examples / 192 photos
Segment: Females, 18-35
Comparison Set: 91 similar articles, including: fashionista vampires, edgy fashion photoblogs, and punk accessories lookbooks.