Video Look Books

New York Magazine Scours the Streets for Stylish Pedestrians

New York Magazine’s Video Look Book is a regular online feature that interviews stylish passersby. They've scouted yet another wonderful fashion inspiration for us all to adore in Hassan Luwalira, a student/fashion blogger from Sweden living in New York with fantastic style. More than his getup, I enjoy the way he is so prepared to sufficiently discuss his look. Check out the video above to watch Luwalira break down every piece of his outfit.

Street Fashion Interviews
Opportunity for businesses to capture and showcase unique street style to inspire fashion enthusiasts.
Fashion Bloggers
Potential for collaboration and brand promotion with influential fashion bloggers like Hassan Luwalira.
Personal Style Discussions
Creating platforms for individuals to express and analyze their own fashion choices can foster engagement and brand loyalty.

Industries Being Reshaped

Fashion
The fashion industry can utilize video look books to highlight emerging street fashion trends and connect with consumers on a personal level.
Media and Publishing
Online magazines like New York Magazine can differentiate themselves by incorporating video look books as a unique and interactive content feature.
Marketing and Advertising
Brands can leverage video look books as a tool to showcase their products in real-life settings, creating an authentic connection with potential customers.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 66%
Freshness 8%

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