The denim in the PRPS lookbook is suitably tattered, the models are suitably skinny, and the paint is suitably gone. But PRPS puts the premi in premium.
Implications - Consumers in modern society are looking for styles that feature a more relaxed look. No longer striving for over extravagant pieces, customers are seeking out simpler designs. Companies could integrate this aesthetic into their brand in order to attract more shoppers.