Matt Irwin Shoots Edgy Dominic Jones Jewelry
Matt beautifully captures the edgy accessories with the help of models Billy Howard, Eliza Cummings, Alice Dellal, Emma Chitty, and Lizzy Jagger.
I particularly love the gloves with the metallic nails on the outside, which Eliza wears as a bra in the first image.
Implications - Punk rock made its presence known through music and now fashion. Designers have looked towards this genre and lifestyle as a way of marketing something fresh to the mainstream who aren't familiar with its concept. By giving it a friendlier twist, counterculture-inspired products are easily marketable to consumers who like to live on the dangerous side.