Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot

By: Shelby Lee Walsh - Published: Jul 2, 2009   Updated: Aug 10 2011 • References: tarinatarantino & nylonmag
Tarina Tarantino may be known for her sparkling jewelry, but her latest “My Pretty” collection's look book is shot in an over-the-top storybook style. The look book draws strongly from the Wizard of Oz tale and features Holly Owens as Dorothy and Debi Mazar as the Wicked Witch of the West.

The appropriately named “My Pretty” collection's photos also feature an especially blonde Kelly Osbourne with a makeover that ends happily ever after.

Implications - New companies and artists can appeal to consumers by using familiar imagery in their advertising. Buyers are attracted to brands and items that use recognizable figures, and fairy tale imagery allows audiences to connect with a company through nostalgic thoughts and memories. A company can also appeal to a specific target audience of younger consumers by incorporating imagery commonly found in popular cartoon animation. Stats for Fairytale Look Books Trending: Older & Buzzing
Research: 28,310 clicks in 359 w
Interest: 4 minutes
Concept: Fairytale Look Books
Related: 38 examples / 29 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: wizard of oz witch shoes doorstopper, the new oz, and superstar memorabilia for charity.