H&M's Fall 2009 Lookbook Says Fitted is Out & Roomy is In
H&M's line looks very shapely indeed. Nearly nothing is fitted; instead, oversized tops, freakishly large shoulders, flowing skirts, and big jackets are all the rage. Shape, not color, is the focus of H&M's upcoming retail stock.
Implications - Most of the colors seen within H&Mâ€™s Fall 2009 lookbook consist of earth-tones as well as black and white. The tiny models seem to get lost in all of the over-sized clothing, but they definitely look like they are warm and cozy. H&M sure knows how to kick off a new season!