From Sensorial Snack Brand Events to Mechanical Taco Rides

By: Rebecca Byers - Jul 30, 2016
From mechanical bulls fashioned to resemble a taco to pop-up gyms set up inside of city bus shelters, the top July 2016 brand activations highlight a number of successful events that provided a chance to explore new products and interact with the brand one-on-one.

In order to promote a new flavor, British snack brand Propercorn teamed up with food architects Bompas & Parr to create 'the Institute of Flavor.' Attendees were invited to create their own custom seasoning mix, while they were also taken through a variety of stations that explored flavor on a molecular level. Tapping into the interest in both interactive and personalized experiences, the educational brand activation is sure to be an important brand touchpoint for consumers.

Separately, athletic brand Reebok decided to remind consumers that the gym is everywhere by retrofitting a series of city bus shelters in Colombia to include various gym equipment.