Garnier Ambre Solaire Encourages People to Protect Belongings and Skin

By: Meghan Young - Jun 13, 2016
References: adeevee
It's funny how people prioritize their material goods over their own health at times; yet Garnier Ambre Solaire recognizes this innate response. Instead of ignoring it, the company decided to use it to their benefit. The team, with the help of Paris-based ad agency Publicis Conseil, created a set of lockers for beachgoers dubbed Sun (B)lockers. Once put into use, people can only lock it when they put their hands in a small drawer.

The catch? That small drawer dispenses a glop of Garnier Ambre Solaire sunscreen to encourage them to also protect their skin from the harmful rays of the sun. A clever concept, to say the very least, the setup also acts as a billboard of sorts.