Vacation's D2C Protective Sunscreens Tap into Leisure in the 80s
Laura McQuarrie — July 10, 2021 — Fashion
References: vacation.inc & glossy.co
Vacation sets itself apart as a provider of protective sunscreen products that are reef-friendly, dermatologist-approved and great-smelling. The direct-to-consumer brand prides itself on taking leisure as seriously as protection and creating products that smell of coconut and banana.
The 80s-inspired products and website have a distinctly nostalgic feel yet the broad range of sun protection solutions help to meet the needs of consumers today without being heavy, smelling like chemical sunscreen and being easy to wear.
Alongside products like the Classic Lotion SPF 30 and the Mineral Lotion SPF 30 that are packaged in retro tubes, there are luxurious formulas like Chardonnay Oil SPF 30 made with grapeseed oil for a balance of subtle shine and protection.
The 80s-inspired products and website have a distinctly nostalgic feel yet the broad range of sun protection solutions help to meet the needs of consumers today without being heavy, smelling like chemical sunscreen and being easy to wear.
Alongside products like the Classic Lotion SPF 30 and the Mineral Lotion SPF 30 that are packaged in retro tubes, there are luxurious formulas like Chardonnay Oil SPF 30 made with grapeseed oil for a balance of subtle shine and protection.
Trend Themes
1. Nostalgia-inspired Sunscreens - Brands can tap into nostalgic memories of consumers and create products that have a retro feel, but still meet modern needs for sun protection.
2. Reef-friendly Sunscreens - As more consumers become environmentally conscious of the impact of sunscreen on reefs, eco-friendly brands that offer reef-safe sunscreens can capture that market.
3. Luxury Sun Protection - Brands that offer high-end or indulgent sunscreen products can target consumers who are willing to pay more for a premium experience while still providing essential protection.
Industry Implications
1. Beauty and Personal Care - As consumers become more health-conscious, brands can take advantage of this trend and offer products that cater to individual needs in the beauty and personal care sector.
2. Eco-friendly Products - Brands can create eco-friendly sunscreens that are both biodegradable and free of toxic chemicals in order to capture the growing consumer demand for sustainable products.
3. Travel and Tourism - By appealing to consumers' desire for leisure as well as sun protection, brands can leverage the tourism industry by creating products specifically for vacationers.
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