This Air Canada Campaign Appeals to Americans Flying to Canada

By: Laura McQuarrie - Jun 25, 2016
References: twitter & wersm
The upcoming US elections have many Americans threatening to flee the country and thinking of flying to Canada on a one-way ticket should certain political candidates be elected. Air Canada has picked up on this and in order to become more relevant to American travelers, launched the 'Test Drive Canada' campaign.

The travel campaign introduces ways that Americans can get a taste for the country by hopping on a quick flight from major cities across the country.

As part of this campaign, Air Canada reached out to regular Twitter users and celebrities like Lena Dunham in real-time on Twitter, who suggested she might like Vancouver as a new home, following the release of results from the California primary.