From Rick Rolling to 'I Accidentally,' Online Pranks Are Here to Stay
From art shows curated on the LOLCats theme to Rick rolling parades, the Internet meme is clearly here to stay.
Implications - In today's incredibly integrated online community, social media has the ability to turn any video, song or article 'viral' in a mere few hours. Companies or products that seek to make a big splash that could dominate the online cycle are apt to take heed of how these trends spark. By jumping on or creating a viral meme, companies and products can benefit from an intensive Internet obsession.