To participate in Shake Face, just take a picture of you shaking your face and upload it to the website. That's it! You don't look fantastic, but surely that is half the fun, right?
Implications - With so much focus being placed on perfection through post-production technology, many people have become frustrated with this falsified world. As a result, advertising campaigns are increasingly favouring models that better represent real people. All industries should consider incorporating more relatable models into their product campaigns in order to appear genuine in the eyes of consumers.