Viral Compassion Through Photoshop
Will Disaster Girl's identity ever be revealed? Probably not. But she will have her 15 minute of fame on the web.
Implications - One of the best ways a company or brand can garner interest in their product is by creating advertising that directly appeals or mimics an Internet meme. By referencing a topic already a part of the pop culture conversation, the brand increases their chances of having the companies' marketing go viral.