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Lenthéric Solo suggest you ‘Up Your Game’ with these ‘Fail’ bikini ads. Lentheric Solo fragrances and deodorants for men seem to be the trying to be the next Axe (or Lynx) with these cutting edge ads, utilizing the catchy internet meme ‘Fail’ to presumably connect with a younger demographic.

Don’t get it? Check out the now infamous among young web users, FailBlog site to catch up… or don’t, and just enjoy these Lenthéric Solo bikini pics.