From Mustard-Colored Kicks to School Bus Shelters
By: Ryan Hinkson - Published: Jul 4, 2010 Updated: Jun 20 2011
What do 'The Simpsons,' NYC taxicabs and bananas all have in common? None of them are featured in this cluster of bright yellow innovations, that's what. But there are plenty of other lemon-colored cars, fashions and furniture for you to feast your eyes upon. With summertime finally here, it's time to brighten things up. From mustard-colored kicks to school bus shelters, check out these bright yellow innovations.
Implications - One of the best ways a company or brand can create a memorable and distinctive product is by ensuring it is outlandishly colored. By attaching itself a bright or unusual color, the brand embeds its imagery in the minds of consumers and makes it harder for consumers to confuse it for another product or brand.