Lacoste Commemorates Selfridge's 100th Birthday with Clothing

By: Christina Butty - Published:   Updated: Apr 5 2011 • References: selfridges & highsnobiety
To commemorate Selfridges centennial anniversary, Lacoste has made a polo shirt to celebrate.

This landmark department store has had many companies contribute to the festivities by releasing special edition products.

The Lacoste polo features an over-sized crocodile, and is yellow. It also appears to have a contrasting white color, that offsets the color of the shirt.

Implications - Crossovers between two companies -- even if it is just to celebrate a special event -- are always a great opportunity for two brands to raise awareness via a little collaboration. By working together on a commemorative project, both brands can enhance their exposure to each other's target markets while also inspiring new and unexpected products in the process. Stats for Canary Yellow Polos Trending: Older & Mild
Traction: 3,972 clicks in 336 w
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Concept: Canary Yellow Polos
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Comparison Set: 20 similar articles, including: futuristic tennis gear, hedonistic shop windows, and adaptive designer shoes.