Apprentice
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A collision of punk-inspired discontent and the vivid graphics redolent of childhood, bumblebee stripes bring an in-your-face vivacity to footwear. Alexander McQueen's all-over stripe pointed court shoes marry rebellion and polish, whereas Dr Martens' eight-hole boot sees stripes sit in harmony with a classic symbol of dissent.

For evening or daywear, contrasting black and yellow stripes in equal or differing widths make quite the statement.

Implications - One of the fastest ways a company can differentiate itself from the masses is by investing in products that feature a radical and immediately identifiable pattern. By eschewing the standard and boring designs, the company shows a willingness to think outside of the box by creating something unique and original to its brand.