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Selfridges Celebrates 100th Birthday With Pantone 109


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All-Yellow Product Lines
Selfridges Celebrates 100th Birthday With Pantone 109
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All-Yellow Product Lines - Selfridges Celebrates 100th Birthday With Pantone 109 (GALLERY)
Selfridges Celebrates 100th Birthday With Pantone 109
Published: Apr 26, 09
Views: 2,938

London shopping institution Selfridges is turning 100 this year; to commemorate this centenary celebration, they’ve released a line of clothing, accessories and other gear that features a black-and-yellow colorway. But not just any shade of yellow, mind you: The yellow Selfridges chose was Pantone 109.

The Selfridges Pantone collection features products from Ralph Lauren, Converse, Moleskine, Fender, Simon Carter, and Levi’s. It will all be available starting May 1.

References:  gqmagazine, kanyeuniversecity

Filed In: fashion luxury marketing pop culture publicity stunts






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All-Yellow Product Lines