The Selfridges Pantone collection features products from Ralph Lauren, Converse, Moleskine, Fender, Simon Carter, and Levi's. It will all be available starting May 1.
Implications - Consumers are constantly looking for ways to express themselves as individuals as it's consider an ideal in Western societies. One way in which they satisfy this desire is by adorning themselves with highly saturated colors, which lets consumers effectively differentiate themselves from their peers. Corporations may similarly utilize bright and vibrant colors in their product lines to satiate consumers' need to be individuals.