As an extension to the new Yellow Pages TV campaign that they recently produced, TAXI 2 created a fun microsite that lets you 'Get Randy-fied' using the main character from the 'Oily' TV commercial.
People can watch the spot and then upload their own photo to Randy's body to Get Randy-fied. This allows them to create their own version of the commercial, with themselves as the new oily star. Of course, the experience doesn't end there. They can then show off their buff bods to all their friends and family through Facebook, Twitter and email.
Stats for Buff Personalized Ads
Trending: Older & Average
Research: 3,428 clicks in 314 w
Interest: 4 minutes
Concept: Get Randy-fied
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: apple iphone ad campaign begins, iphone diss ads, and iphone nintendo emulator.
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