Originally, comic book characters were unambiguously nerdy; yet, as evidenced by these avengers-inspired innovations, what was dweeb-worthy is now geek-chic.
Perhaps this can be attributed to the seemingly constant stream of big-budget, blockbusting Hollywood movies or maybe it is due to the expansion of a more individualistic culture that embraces quirky personalities rather than shuns them; whatever the case may be, superhero-themes have crept their way into anything and everything from advertising to pop-art to fashion.
However, comic-book characters do offer many appealing aesthetic qualities as well. They are often cast in bright, clashing colors that would make even the most street fashion-savvy hipster blush. Also, male superheros usually look like they spend a lot of time at the gym while female superheros tend to have more curves than a Frank Gehry building. Perhaps such aesthetics account for at least some of the hype around the upcoming Avengers movie.
100 Avengers-Inspired Innovations
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From Superhero Ads to Comic Book Fashion
Published: Apr 30, 2012