Fashion tycoon Diane Von Furstenberg, in collaboration with Warner Brothers, has unveiled her Wonder Woman-inspired comic book to promote her holiday collection.
Illustrated by Konstantin Kakanias, the kitschy DC comics called â€œBe the Wonder Woman You Can Beâ€ features the adventures of Diva, Viva and Fifa.
The proceeds from this campaign will go to Vital Voices, which is a charity devoted to empowering women worldwide.
Implications - As technology continues to improve and change the world at an incredible pace, consumers are becoming unsettled by that change and look towards familiar products as a source of comfort. As such, there's been an increase in nostalgia-themed goods. Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products.
Comic Book Clothing Promotions
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