DVF Channels Wonder Woman (UPDATE)

By: lourdes sanchez bayas - Published:   Updated: Jun 13 2011 • References: dvf & fashionista
Fashion tycoon Diane Von Furstenberg, in collaboration with Warner Brothers, has unveiled her Wonder Woman-inspired comic book to promote her holiday collection. 

Illustrated by Konstantin Kakanias, the kitschy DC comics called “Be the Wonder Woman You Can Be” features the adventures of Diva, Viva and Fifa. 

The proceeds from this campaign will go to Vital Voices, which is a charity devoted to empowering women worldwide.

Implications - As technology continues to improve and change the world at an incredible pace, consumers are becoming unsettled by that change and look towards familiar products as a source of comfort. As such, there's been an increase in nostalgia-themed goods. Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products.

Stats for Comic Book Clothing Promotions Trending: Older & Mild
Traction: 6,331 clicks in 309 w
Interest: > 3 minutes
Concept: Comic Book Clothing Promotions
Related: 74 examples / 57 photos
Segment: Females, 12-35
Comparison Set: 27 similar articles, including: reinterpreting flower power, superhero fashion catalogues, and super couture.