At the 2010 Comic-Con in San Diego, Marvel Comics revealed that the latest superhero to join the cast of their 'Avengers' monthly comic will be 'Red Hulk,' a chromatically-altered version of their popular Hulk character.
Red Hulk will join 'Avenger' mainstays Iron Man and Captain America. The Marvel Comics announcement was met with a less-than-enthusiastic reaction from fans. Has Comic-Con become less about the fans and more about the marketing?
Implications - Still, fans of The Incredible Hulk series won't feel out of place reading about the Red Hulk as their powers and capabilities are virtually identical. You know the drill: Hulk gets mad, Hulk gets big, Hulk smash!
Fiery Superhero Rebranding
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