The 'Young Avengers' Ad for Target Plays to its Market

By: Josh Triantafilou - Published: Apr 12, 2012 • References: wk &
The 'Young Avengers' ad for Target hits the nail on the head when it comes to targeting a demographic. Granted, comic book fans are found across many ages, however, when it comes to costumes and toys, kids are still the major market -- or rather, their parents are. This commercial is designed to fill the impressionable minds of children with wonder and want, beckoning them to pull with tireless insistence at the purse strings of their parents.

The commercial makes target look like a kid's promised land. The shelves are brimming with toys. The aisles light up with comic book adventure. Most importantly, the commercial depicts the characters from 'The Avengers' as children and by doing so, creates an immediate connection with its target audience. Stats for Kid-Size Comic Book Characters Trending: Older & Average
Research: 4,148 clicks in 214 w
Interest: > 3 minutes
Concept: Young Avengers
Related: 104 examples / 80 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: geometric avenger art, pixelated pop culture ensembles, and redesigned hybrid supercars.