There have been a slew of viral Old Spice ads, especially since the new Old Spice spokesman Isaiah Mustafa (a former ASU wide receiver) took to the spotlight in 2010. Now, their roster for spokesmen includes Terry Crews (a former NFL player) and even Fabio.
Old Spice is a brand that has a sense of humor. This has been one of the contributing factors to their appeal and wild success, but there is one other factor that has taken them from a company selling a hygiene products to a widely-sourced marketing powerhouse: their social media savvy.
From interactive campaigns that let users create their own songs via Terry Crews' muscles to personalized video responses, it's no wonder the brand nearly three million hits on YouTube alone.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 71%
Freshness 8%
