The Fabio Old Spice Commercial Introduces a New Face to the Brand
The Fabio Old Spice ad shows a long shot of his hair followed by the model taking a sip of a tropical drink. The ad definitely takes a different approach compared to the ones featuring Isaiah Mustafa.
This is only one out of a series of new commercials featuring Fabio; with others including a fireplace, piano and mountain top.
Although YouTube comments urge for the return of Isaiah, the Fabio Old Spice commercial definitely makes for an interesting clip.
Implications - With so many new stresses emerging in contemporary society, consumers are looking for more ways of relief than ever before. Products that contain a humorous element are attractive to those who don't have time to stop and enjoy things. In order to attract more shoppers, a company could focus on integrating a sense of whimsy into their more practical items.Stats for Exotic Deoderant Ads Trending: Older & Mild
Traction: 1,259 clicks in 184 w
Interest: > 3 minutes Concept: Fabio Old Spice
Related: 56 examples / 43 photos
Segment: Males, 18-35 Comparison Set: 20 similar articles, including: linebacker hygiene commercials, tiger-riding screamvertising, and paradise deodorant ads.