The Fabio Old Spice ad shows a long shot of his hair followed by the model taking a sip of a tropical drink. The ad definitely takes a different approach compared to the ones featuring Isaiah Mustafa.
This is only one out of a series of new commercials featuring Fabio; with others including a fireplace, piano and mountain top.
Although YouTube comments urge for the return of Isaiah, the Fabio Old Spice commercial definitely makes for an interesting clip.
Implications - With so many new stresses emerging in contemporary society, consumers are looking for more ways of relief than ever before. Products that contain a humorous element are attractive to those who don't have time to stop and enjoy things. In order to attract more shoppers, a company could focus on integrating a sense of whimsy into their more practical items.