The newest line of Old Spice, 'Danger Zone,' has showcased a talented new star, affectionately known as 'Danger Zone Man.'
In the Jungle Wilderness commercial, the 'Danger Zone Man' is seen surfacing from sinking sand. He then starts on a cleverly delivered rant about his defiance of possible danger. The commercial proceeds to 'Danger Zone Man' getting hit by a large truck, strolling through a piranha-infested pond and walking without flesh on his bones. Of course, the man manages to sit and simply state, "You'll smell like you have nothing to worry about."
The newest advertisement has managed to defy critics' belief that the Isiah Mustafa commercial was a one-off, making the 'Danger Zone Man' a must-see for anyone who has an appreciation for the brand.
Stats for Death-Defying Advertisements
Trending: Older & Mild
Research: 1,418 clicks in 261 w
Interest: > 3 minutes
Concept: Danger Zone Man
Related: 53 examples / 41 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: birthday suit ad spoofs, 21 mascot marketing campaigns, and gentlemanly psas.
21 Mascot Marketing Campaigns
Birthday Suit Ad Spoofs
Linebacker Hygiene Commercials