Become One of the Freshest Places on Earth with the Old Spice Campaign

By: Meghan Young - Published: Jun 24, 2011 • References: wk & ibelieveinadv
Isiah Mustafa's Old Spice campaign is back and this time it is in a playful print ad form. Although Mustafa's charming and suave nature stole people's hearts in the commercials, these Old Spice print ads surely will continue his ultimate man legacy in a more surreal and magical manner.

Conceived and executed by Portland-based ad agency Wieden + Kennedy, the Old Spice print ad campaign illustrates the paradises that each new deodorant was made to smell like: Matterhorn, Fiji and Komodo. With the tagline, 'Become one of the freshest places on earth,' Mustafa seems to have taken that sentiment a bit to the extreme.

The Old Spice print ad campaign was art directed and copywritten by Craig Allen and Eric Kallman, and photographed by Hugh Kretschmer. Unfortunately, there is no word on who did the illustrations. Stats for Paradise Deodorant Ads Trending: Older & Chilly
Research: 4,690 clicks in 256 w
Interest: 1.4 minutes
Concept: Old Spice
Related: 55 examples / 42 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: mantastic deodorant ads, linebacker hygiene commercials, and effeminate men's deodorant.