With increased traffic cluttering up highways and police becoming more vigilant in cracking down on drinking and driving, there has been an increase in the development of crash-avoiding cars.
While speed and appearance are still front-runners in the auto design industry, there are many companies investing in bumping up the safety features in the vehicles they produce.
Shatterproof glass has been tested to decrease the risk of shattered shards from broken windows causing bodily harm upon impact and the effectiveness of airbags being placed on the outside of the automobile, rather than internally, has been researched.
There are also many cars on the market that have implemented improved smartphone and MP3 player capabilities to ensure that the devices can be easily accessible, but as hands-free as possible to reduce distraction.
Advertisers and city planners have also jumped on board and created more in-your-face safe driving ads that demand attention, while improvements to stop lights and traffic signage has made spotting hazards on the road easier.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
