Superstar

The NCRAARA Tire Ads Remind Drivers of Their Power

By: Amelia Roblin - Published: • References: wellsbox & adsoftheworld
People drive everywhere, every day, in every part of the world, but these NCRAARA tire ads remind motorists that there are many risks involved that car operators have the power to prevent. As the prints suggest, “Destiny is in your hand…”

The National Campaign to Raise Awareness Against Road Accidents has hired the help of the Wellsbox advertising agency of Egypt to create these subtly artillery-inspired prints. Using props to make these street-sprawled wheels appear like simplified grenades and landmines, these NCRAARA tire ads suggest that even the average citizen can become a destructive soldier if not driving safely. Stats for Chalk Outline Safety Campaigns Trending: Older & Average
Traction: 4,022 clicks in 206 w
Interest: 4 minutes
Concept: Ncraara Tire Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-55+
Comparison Set: 21 similar articles, including: guerilla socialvertising, fleshy phallic artillery, and chalk outline portraits.