The Mercedes-Benz Trucks Campaign Promotes Danger-Detecting Breaks

By: Meghan Young - Published: Jan 27, 2012 • References: s-f & ibelieveinadv
Using the common hazard sign for road safety, the Mercedes-Benz Trucks campaign illustrates how the car company's new Active Brake Assist 2 system can detect hidden dangers for drivers. Since no one can be alert every moment of the day, not to mention that some accidents are completely unforeseeable, this new feature in Mercedes-Benz trucks can be life-saving.

Conceived and executed by Scholz & Friends Berlin GmbH, an ad agency based in Germany, the Mercedes-Benz Trucks campaign centers around these unforeseeable accidents. From volcano-induced rock slides to brutal roadside animal traps, anything is possible. The illustrations themselves, created by Walter Ziegler, mimics the silhouette imagery used for hazard signs.

The Mercedes-Benz Trucks campaign was creative directed by Matthias Spaetgens and Michael Winterhagen. Stats for Hidden Hazard Auto Ads Trending: Older & Chilly
Research: 1,273 clicks in 226 w
Interest: 1.8 minutes
Concept: Mercedes-Benz Trucks Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: monstrous mom ads, panty-covering font ads, and morbid message ads.