UAE Solves Safety Concern with Unique Approach

By: Christina Butty - Published: Aug 25, 2009 • References: luxist
When the United Arab Emirates learned that only 11% of drivers were wearing seat belts, they took a Hollywood approach to solve the problem.

Rather than launching the same ol’ safety campaign, they decided to launch a fashionable seatbelt campaign after Ramadan wherein seatbelts would be covered with images of the flag, sports logos and fashion houses.

This is an interesting and creative idea for the most part, but if they want to use the fashion house logos, they better get permission before they get sued. Designers are being invited to submit seat belt ideas. Stats for Designer Seatbelts Trending: Older & Mild
Research: 2,315 clicks in 352 w
Interest: 4 minutes
Concept: Designer Seatbelts
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: human air bags, vibrating bracelets for the deaf, and designer psas.