What warrants a spot for denim on Trend Hunter? For one, the jeans need to features something innovative or ultra cutting edge. This could mean they're made of a unique material or exhibit an odd aesthetic trait such as the gold jeans featured below. It could mean that the brand launched the pants with a captive ad or viral marketing campaign, like Diesel and Levis have done. Alternatively, they could fall under the ultra luxury category, and cost several thousands of dollars (guys, you thought your girlfriend was crazy spending $300 on jeans?)
The following cluster highlights some of Trend Hunter's favourite denim innovations.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 38%
Freshness 8%
