Decades ago our grandmother's would've been lucky enough to pick up a bra with underwire, but now women have to instead hunt high-and-low for one without. There is nothing like crazy bras to really set the tone for outrageous lingerie attire.
Whether it's rice bowl bras or brassieres that inflate two-cup-sizes -- underwear has taken on a life of its own. Move aside cloth and padding because these crazy bras are setting the tone for the future.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 67%
Freshness 8%
