I know Katy Perry likes to wear naughty things, but a cupcake bra? Are you kidding me? Genius! After all, what can get more attention than a cupcake bra (with strategically-placed cherries) and anime-styled wings? Check out the Katy Perry 'California Gurls' video teaser above. Is she in California or Willy Wonka's factory?
Implications - Products that have some sort of sexual element injected in it are more appealing than those that merely provide functionality. Consumers desire an aspect of seduction from the things they purchase because it offers some sort of stimulation. Companies could develop their items with this sensual element in mind to attract those customers who look for more than just something to complete tasks.