We all were told fairytales when we were young, but does that mean we aren't interested in the "happily ever after" as adults? This cluster of grown-up fairytale innovations show that just because you have grown up, does not mean that you have grown out of loving fairytales. We just need slight alterations like adult-friendly storylines and not so happy endings.
From fairytale heroine pin-ups to Shrek weddings, enjoy these grown-up fairytale innovations.
Implications - Consumers enjoy seeing pop culture re-contextualized because it offers the viewer something familiar to connect with in a new and exciting way. Businesses can profit by reinvigorating consumer interest in old products by giving their goods an updated design.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 90%
Freshness 8%
