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Fairytale Denim Edit
Levi’s Ads Show 'Little Toughies' in Children's Stories

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Fairytale Denim
Levi’s Ads Show 'Little Toughies' in Children's Stories
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Fairytale Denim - Levi’s Ads Show 'Little Toughies' in Children's Stories (GALLERY)
Levi’s Ads Show 'Little Toughies' in Children's Stories
 Published: Jun 3, 09
 Views: 1,186

These ads from Asia promote the Levi’s Kids range by showing that they’re for the ‘Little Toughies.’

The idea of tough and cool kids is communicated by showing reversed scenarios in popular children’s stories and fairytales.

My favorite is Humpty Dumpty from Alice in Wonderland taking a nasty fall and walking with a smirk.

The campaign was created by ad agency BBH, Asia Pacific.

Executive Regional Creative Director: Steve Elrick, Creative Director: Todd Waldron, Art Director: Eirma Webster, Copywriter: Angie Featherston, Illustrator: Tye Sok Kuan, Visualisers: Ken Lee, Heng Loong Loh, Account Management: Frances Great, Lesley-Anne John, Production: Asmanic Yang, D’or Tey. (adsoftheworld)

References:  adsoftheworld

Filed In:  fashion,  marketing,  pop culture,  print






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