Swedish home furniture superstore IKEA has completely revolutionized the way we shop for our homes. By creating inexpensive, flat-pack furniture that the consumer takes home and assembles on their own, IKEA has indulged our inner DIY tendencies and made it possible for our homes to look beautiful no matter our budget.
These IKEA innovations show the other ways in which the retailer has broken the proverbial mold. From their clever ad campaigns to worldwide domination, it’s clear that IKEA has their branding down pat. And by looking at the vast array of artwork made from IKEA furniture, it’s clear that this brand isn’t just for broke twenty-somethings.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 68%
Freshness 8%
