If you’re a Scandinavian, you have to love Ikea. Sometimes it is a bit of an anti-relationship, as you grew up looking at Ikea shelving units and sleeping in an Ikea bed every night. Now it has become a worldwide home furniture shopping center, which all your UK friends rave about.
But what a sweet ad campaign this is. Sigh! It brings tears to my eyes to see these happy signs of love, joy and hope. They were part of Ikea’s Christmas and The New Year campaign which ran in several cities in Europe. Well done, Swedes!
Stats for Road Signs of Joy
Trending: Older & Mild
Research: 8,655 clicks in 381 w
Interest: 4 minutes
Concept: Road Signs Of Joy
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: sweden invades china (with an ikea in beijing), asia hungry for swedish design, and ikea rental bikes.
Road Signs of Joy
More Stats +/-
Asia Hungry For Swedish Design
Sweden Invades China (with an Ikea in Beijing)
Ikea Rental Bikes
Branded Paper Skulls