Barbie is possibly the most influential fashion icon that never lived. The stiff-jointed bombshell has evolved through the years, but her radiant beauty has never faltered. She’s been every race, religion and occupation, and yet she continues to find reinvent her image, continuously reappearing in new forms and redefining beauty.
The cluster below highlights some of the latest Barbie innovations, from real life Barbie dolls to fashion designed in her honor to celebrate her 50th anniversary.
Happy birthday, Barbie!
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 97%
Activity 77%
Freshness 8%
