Talented

Barbie Going Through A Midlife Crisis

By: Greg Ponesse - Published: • References: 7days.ae
After nearly half a century of vamping up store shelves with her buxom chest and wasp waist, Barbie, the world's favourite doll is slowly but inescapably ... going out of style.

The golden locks are still lustrous, the accessories uncountable and the wardrobe crammed, but the grim reality is a seemingly irreversible drop in sales to depths unplumbed even by Scuba Barbie. Following downturns in 2003 and 2004, sales of the jewel in the toymaker Mattel's crown fell a further 13 per cent in 2005.

“We expected 2005 to be a challenging year and it was, as we continued to experience sales decline in the Barbie brand,” Mattel chairman Bob Eckert said at the end of January. Stats for Barbie Going Through a Midlife Crisis Trending: Older & Average
Traction: 5,508 clicks in 442 w
Interest: 4 minutes
Concept: Barbie Going Through A Midlife Crisis
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: feline protest accessories, rainbow tape dispensers, and photographer-perspective videos.