From Cotton Candy Ads to Vampire Dolls
From real models as dolls to Barbie doll parts made into jewelry, these girlie toys have many unusual functions.
Implications - When toys such as the Barbie doll become a household name, pop culture junkies put their own twist on the icon through modifications, art, and other means. Brands can capitalize on target audience's DIY interpretations to create a consumer-driven public relations campaign to showcase user-generated artwork, social media initiatives and simple enter-to-win contests. This enables the product users to establish a larger, friendlier connection to the brand.